As Rio+20 gets underway and the mainstream media find this gathering of world leaders creeping into the news agenda, we give some time to considering how they will find consensus around fundamental issues for future sustainability.
The leaders will not be short of advice. Lobbyists from every quarter of the globe and every sector of society are geared up for for a field day and honing their green credentials.
As great minds attempt to focus down on key global policy issues, the question that we hope the world leaders will ask of all those earnest supplicants is ‘Why are you telling me this?‘
And, when they jet back home to more mundane matters we hope that it will be a question they keep asking wherever and whenever they hear continuing excuses for the ‘digital deficit’ that blights the infrastructure that their citizens and venture leaders need for a return to economic health.
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(Rio+20 will be reported for Groupe Intellex and NextGenTV by Marit Hendriks)