Yes – you read the headline correctly. NextGen is delighted to announce that the 2016 NextGen Digital Challenge Awards now features O2 as headline sponsor.
The origin of the Digital Challenge 6 years ago may have been rooted in concerns for fixed-line broadband innovation but the awards programme has over the years increasingly featured the mobile sector. The worlds of fixed and mobile are in reality, highly interdependent and will become more-so as infrastructure planning for the next generation of 5G gets underway.
However, there’s another dimension in the emergence of public sector interest in services delivery. Speaking with Billy D’Arcy, Managing Director, Public Sector Business at O2, it’s clear that their interest in backing the Digital Challenge derives from a strategic understanding of the value of community champions. “The public sector works on behalf of all of us to provide a number of essential services. At O2, we are committed to helping the public sector deliver the best experiences for citizens. We also want to make sure their employees, both customer facing and in offices, can work effectively. We do this by helping to simplify processes using ICT solutions while adhering to increasingly restrictive budgets. As a result, we wanted to work with NextGen to celebrate the organisations that go the extra mile. That’s why the O2 NextGen Digital Challenge Awards 2016 will celebrate innovation, success and leadership in the UK’s digitally focused economy.”
The Digital Challenge has an excellent track record of identifying and celebrating achievements in the public sector that, in the general flood of marketing messages, might be overlooked – and inadvertently overlooked particularly by policy makers in and around Westminster. With this year’s awards presentation scheduled for October 13th in The House of Lords these important public sector and community messages will raise awareness amongst key policy influencers.
Full details of the awards programme and how anyone can nominate projects that have impressed can be found here. This is an Open Call and entry is free. The Digital Challenge honours projects and digital endeavours from across all sectors of the economy. The independent judging panel is keen to acknowledge projects and team effort rather than specific products or individuals.
The Open Call ends on May 27th
Shortlisted Finalists for each Awards Category will be announced on June 15th at the Connected Britain/NextGen conference in London.