Tag Archives: Martha

A digital Wake Up call

17 Jun

Whoever gets around to documenting the history of digital transformation should not overlook the small and seemingly insignificant moments that make the pennies drop.

One of these hit the headlines this week.  It was not some great scientific breakthrough, some amazing innovation in clinical practice, or the discovery of new sources of energy.  Nor was it an outbreak of peace in troubled places or a rush by world leaders to sign up to new commitments at the UN Rio+20 summit.

It wasn’t even another report on people empowerment expressed in YouTube videos from conflict areas.

This week’s commotion was the sound of scales falling from the eyes of everyday folk as they realised what digital citizenship was all about.

A nine year old student used her blog to review the quality of her school meals and raise money for the children of Malawi – and it caused havoc in the minds of local government officials.

It’s another a small step in wider awareness of the economy’s digital transformation that, when history is written, should not be forgotten.

Full story here