For Irene Ng’s new book the title of our review, ‘Make of it what you will’, captures the sense of empowerment that is so evident in the digital economy.
This is an economy where the consumer plays a huge role in how products and services are used to create value. It is an economy where suppliers must rethink their propositions.
In our increasingly digitally-enabled economy it is no longer sufficient for businesses to see sales of a product or service as their sole objective. The value seen by the consumer will be co-created in combination with an array of services and digital devices and further conditioned by the context in which they are being used.
The author does not hide her academic credentials (including a Professorial Chair at Warwick University) but it is her pre-academic business experience that is evident throughout. The challenges of creating and sustaining new markets will be fought in an intensely competitive arena – and one where the platforms for value co-creation are often beyond the influence of second-order supplicants.
Many business leaders will respond to these challenges with innovative creativity and startling success. This week’s report from the GDS shows very clearly that the government is taking a lead. Others may not be so responsive. The world will move on and the disruption to the established order of things will be devastating for those who do not see or fully understand the changes that are already upon us.
This an explorer’s handbook as we venture into the digital unknown.
More at the Sunday Breakfast Book Review
See also our Business Advisory note at Bdaily – the UK business news network
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